What is a microsite?

A microsite is a separate, dedicated website that is usually created as a complement to a larger, main website. It typically focuses on a specific topic, product, or campaign and is designed to achieve a particular objective or provide specific information to a target audience.

Microsites can be used for various purposes, such as promoting a new product or service, running a marketing campaign, hosting an event, or providing additional resources and information on a specific topic. They are usually more focused and compact than the main website, making it easier for users to navigate and find the information they are looking for.

Microsites can be designed and customized in a way that aligns with the branding and messaging of the main website, or they can have a unique visual identity to differentiate themselves from the main site. They are often used to drive traffic, generate leads, and engage with audiences in a more targeted and personalized manner.

Overall, microsites are a versatile and effective tool for organizations to create a more tailored and engaging online experience for their target audience.